Munich/Amsterdam, 2 September 2025 – key findings at a glance:
47% of parents feel a financial double burden from summer holidays and back-to-school expenses.
28% of Germans face financial difficulties after the summer break – with Gen Z and Millennials hit hardest (35%).
76% rate their personal financial management as good, but many adjust spending habits.
Consumers are price-sensitive: 47% look for special offers, 33% avoid larger purchases.
Generational differences: younger consumers rely on digital budgeting tools, while older generations prefer traditional methods.
Summer vacation is over – and for many German households, this marks the start of the next phase of budget planning. A new YouGov survey commissioned by Mollie, conducted with more than 2,000 consumers, shows how families and generations are dealing with financial challenges differently and which trends will shape consumer behavior until the end of the year.
Munich/Amsterdam, 2 September 2025 – key findings at a glance:
47% of parents feel a financial double burden from summer holidays and back-to-school expenses.
28% of Germans face financial difficulties after the summer break – with Gen Z and Millennials hit hardest (35%).
76% rate their personal financial management as good, but many adjust spending habits.
Consumers are price-sensitive: 47% look for special offers, 33% avoid larger purchases.
Generational differences: younger consumers rely on digital budgeting tools, while older generations prefer traditional methods.
Summer vacation is over – and for many German households, this marks the start of the next phase of budget planning. A new YouGov survey commissioned by Mollie, conducted with more than 2,000 consumers, shows how families and generations are dealing with financial challenges differently and which trends will shape consumer behavior until the end of the year.
Munich/Amsterdam, 2 September 2025 – key findings at a glance:
47% of parents feel a financial double burden from summer holidays and back-to-school expenses.
28% of Germans face financial difficulties after the summer break – with Gen Z and Millennials hit hardest (35%).
76% rate their personal financial management as good, but many adjust spending habits.
Consumers are price-sensitive: 47% look for special offers, 33% avoid larger purchases.
Generational differences: younger consumers rely on digital budgeting tools, while older generations prefer traditional methods.
Summer vacation is over – and for many German households, this marks the start of the next phase of budget planning. A new YouGov survey commissioned by Mollie, conducted with more than 2,000 consumers, shows how families and generations are dealing with financial challenges differently and which trends will shape consumer behavior until the end of the year.
Munich/Amsterdam, 2 September 2025 – key findings at a glance:
47% of parents feel a financial double burden from summer holidays and back-to-school expenses.
28% of Germans face financial difficulties after the summer break – with Gen Z and Millennials hit hardest (35%).
76% rate their personal financial management as good, but many adjust spending habits.
Consumers are price-sensitive: 47% look for special offers, 33% avoid larger purchases.
Generational differences: younger consumers rely on digital budgeting tools, while older generations prefer traditional methods.
Summer vacation is over – and for many German households, this marks the start of the next phase of budget planning. A new YouGov survey commissioned by Mollie, conducted with more than 2,000 consumers, shows how families and generations are dealing with financial challenges differently and which trends will shape consumer behavior until the end of the year.