What is unified commerce? A guide for businesses

What is unified commerce? A guide for businesses

What is unified commerce? A guide for businesses

What is unified commerce? A guide for businesses

Discover what unified commerce is and how it can help your business.

Discover what unified commerce is and how it can help your business.

Jul 18, 2023

Unified commerce means connecting every part of your business to get a complete, real-time view of all your channels, payments, product information, and customer interactions.

What does that mean for you? If you're running a business, unified commerce helps every part of your operation communicate seamlessly. This integrated approach ensures that payments, inventory, and customer data stay in sync, giving you full visibility and control. With real-time insights, you can quickly identify issues, improve efficiency, and deliver a better customer experience - whether online, in-store, or across multiple sales channels.

With more businesses recognising the value of a connected commerce experience, unified commerce is becoming the new standard. Research done by Aptos shows that 99% of retail providers believe having a unified commerce strategy improves profitability.

Let's head back to 1876 when Alexander Graham Bell sat in an oak-panelled Boston office and made the world's very first phone call. Suddenly‚ communication changed forever. And information didn't need to be sent via long‚ often manual processes. Unified commerce might not be quite as groundbreaking‚ but the advantages it offers to businesses are similar.

So‚ here we explain how unified commerce can help you.

Unified commerce means connecting every part of your business to get a complete, real-time view of all your channels, payments, product information, and customer interactions.

What does that mean for you? If you're running a business, unified commerce helps every part of your operation communicate seamlessly. This integrated approach ensures that payments, inventory, and customer data stay in sync, giving you full visibility and control. With real-time insights, you can quickly identify issues, improve efficiency, and deliver a better customer experience - whether online, in-store, or across multiple sales channels.

With more businesses recognising the value of a connected commerce experience, unified commerce is becoming the new standard. Research done by Aptos shows that 99% of retail providers believe having a unified commerce strategy improves profitability.

Let's head back to 1876 when Alexander Graham Bell sat in an oak-panelled Boston office and made the world's very first phone call. Suddenly‚ communication changed forever. And information didn't need to be sent via long‚ often manual processes. Unified commerce might not be quite as groundbreaking‚ but the advantages it offers to businesses are similar.

So‚ here we explain how unified commerce can help you.

Unified commerce means connecting every part of your business to get a complete, real-time view of all your channels, payments, product information, and customer interactions.

What does that mean for you? If you're running a business, unified commerce helps every part of your operation communicate seamlessly. This integrated approach ensures that payments, inventory, and customer data stay in sync, giving you full visibility and control. With real-time insights, you can quickly identify issues, improve efficiency, and deliver a better customer experience - whether online, in-store, or across multiple sales channels.

With more businesses recognising the value of a connected commerce experience, unified commerce is becoming the new standard. Research done by Aptos shows that 99% of retail providers believe having a unified commerce strategy improves profitability.

Let's head back to 1876 when Alexander Graham Bell sat in an oak-panelled Boston office and made the world's very first phone call. Suddenly‚ communication changed forever. And information didn't need to be sent via long‚ often manual processes. Unified commerce might not be quite as groundbreaking‚ but the advantages it offers to businesses are similar.

So‚ here we explain how unified commerce can help you.

Unified commerce means connecting every part of your business to get a complete, real-time view of all your channels, payments, product information, and customer interactions.

What does that mean for you? If you're running a business, unified commerce helps every part of your operation communicate seamlessly. This integrated approach ensures that payments, inventory, and customer data stay in sync, giving you full visibility and control. With real-time insights, you can quickly identify issues, improve efficiency, and deliver a better customer experience - whether online, in-store, or across multiple sales channels.

With more businesses recognising the value of a connected commerce experience, unified commerce is becoming the new standard. Research done by Aptos shows that 99% of retail providers believe having a unified commerce strategy improves profitability.

Let's head back to 1876 when Alexander Graham Bell sat in an oak-panelled Boston office and made the world's very first phone call. Suddenly‚ communication changed forever. And information didn't need to be sent via long‚ often manual processes. Unified commerce might not be quite as groundbreaking‚ but the advantages it offers to businesses are similar.

So‚ here we explain how unified commerce can help you.

Unified commerce vs omnichannel

Unified commerce isn’t exactly the same as an omnichannel approach. Let’s dive into the differences below. 

The omnichannel approach

An omnichannel approach is when the customer-facing parts of your business are all connected. This helps you deliver a consistent, seamless customer experience across all your channels: your website, social media, physical stores, and more. But often, the backend systems that power your channels aren't connected. And information isn't easily or automatically shared between them.

Consider a consumer who loves to research a product and brand before buying (basically all consumers nowadays). They might browse online to find a product, then go to a brand's website and social media pages to research it. They see consistent, clear messaging across every touchpoint. Happy, they head to the brand's physical store to make their purchase.

This is one version of omnichannel retailing.

The unified commerce approach

A unified commerce approach means all your channels' frontend and backend systems connect through one platform. That means every data point is shared between every part of your business. This gives you a real-time view of your payments, customers, inventory management, and more.

Let's think again about that consumer that was heading to their chosen brand's physical store to buy a product. What happens when they arrive?

Well, with an omnichannel approach, it might be that the product wasn't available. Why? Because the retailer's backend systems aren't connected, the consumer was sent incorrect information about the store's stock levels.

With a unified commerce approach, this is unlikely to happen. Why? Because every system is connected, the consumer can see the correct stock information.

Unified commerce isn’t exactly the same as an omnichannel approach. Let’s dive into the differences below. 

The omnichannel approach

An omnichannel approach is when the customer-facing parts of your business are all connected. This helps you deliver a consistent, seamless customer experience across all your channels: your website, social media, physical stores, and more. But often, the backend systems that power your channels aren't connected. And information isn't easily or automatically shared between them.

Consider a consumer who loves to research a product and brand before buying (basically all consumers nowadays). They might browse online to find a product, then go to a brand's website and social media pages to research it. They see consistent, clear messaging across every touchpoint. Happy, they head to the brand's physical store to make their purchase.

This is one version of omnichannel retailing.

The unified commerce approach

A unified commerce approach means all your channels' frontend and backend systems connect through one platform. That means every data point is shared between every part of your business. This gives you a real-time view of your payments, customers, inventory management, and more.

Let's think again about that consumer that was heading to their chosen brand's physical store to buy a product. What happens when they arrive?

Well, with an omnichannel approach, it might be that the product wasn't available. Why? Because the retailer's backend systems aren't connected, the consumer was sent incorrect information about the store's stock levels.

With a unified commerce approach, this is unlikely to happen. Why? Because every system is connected, the consumer can see the correct stock information.

Unified commerce isn’t exactly the same as an omnichannel approach. Let’s dive into the differences below. 

The omnichannel approach

An omnichannel approach is when the customer-facing parts of your business are all connected. This helps you deliver a consistent, seamless customer experience across all your channels: your website, social media, physical stores, and more. But often, the backend systems that power your channels aren't connected. And information isn't easily or automatically shared between them.

Consider a consumer who loves to research a product and brand before buying (basically all consumers nowadays). They might browse online to find a product, then go to a brand's website and social media pages to research it. They see consistent, clear messaging across every touchpoint. Happy, they head to the brand's physical store to make their purchase.

This is one version of omnichannel retailing.

The unified commerce approach

A unified commerce approach means all your channels' frontend and backend systems connect through one platform. That means every data point is shared between every part of your business. This gives you a real-time view of your payments, customers, inventory management, and more.

Let's think again about that consumer that was heading to their chosen brand's physical store to buy a product. What happens when they arrive?

Well, with an omnichannel approach, it might be that the product wasn't available. Why? Because the retailer's backend systems aren't connected, the consumer was sent incorrect information about the store's stock levels.

With a unified commerce approach, this is unlikely to happen. Why? Because every system is connected, the consumer can see the correct stock information.

Unified commerce isn’t exactly the same as an omnichannel approach. Let’s dive into the differences below. 

The omnichannel approach

An omnichannel approach is when the customer-facing parts of your business are all connected. This helps you deliver a consistent, seamless customer experience across all your channels: your website, social media, physical stores, and more. But often, the backend systems that power your channels aren't connected. And information isn't easily or automatically shared between them.

Consider a consumer who loves to research a product and brand before buying (basically all consumers nowadays). They might browse online to find a product, then go to a brand's website and social media pages to research it. They see consistent, clear messaging across every touchpoint. Happy, they head to the brand's physical store to make their purchase.

This is one version of omnichannel retailing.

The unified commerce approach

A unified commerce approach means all your channels' frontend and backend systems connect through one platform. That means every data point is shared between every part of your business. This gives you a real-time view of your payments, customers, inventory management, and more.

Let's think again about that consumer that was heading to their chosen brand's physical store to buy a product. What happens when they arrive?

Well, with an omnichannel approach, it might be that the product wasn't available. Why? Because the retailer's backend systems aren't connected, the consumer was sent incorrect information about the store's stock levels.

With a unified commerce approach, this is unlikely to happen. Why? Because every system is connected, the consumer can see the correct stock information.

Who benefits from unified commmerce?

Unified commerce isn’t just for large retailers, it helps businesses of all sizes streamline operations. Here’s who can benefit:

  • Retailers - sync inventory, payments, and customer data across physical and online stores to create a seamless shopping experience. 

  • Hospitality and restaurants - connect bookings, orders, and payments across in-person, online, and mobile channels. 

  • Subscription and membership services - manage recurring payments and customer information on one system. 

Unified commerce isn’t just for large retailers, it helps businesses of all sizes streamline operations. Here’s who can benefit:

  • Retailers - sync inventory, payments, and customer data across physical and online stores to create a seamless shopping experience. 

  • Hospitality and restaurants - connect bookings, orders, and payments across in-person, online, and mobile channels. 

  • Subscription and membership services - manage recurring payments and customer information on one system. 

Unified commerce isn’t just for large retailers, it helps businesses of all sizes streamline operations. Here’s who can benefit:

  • Retailers - sync inventory, payments, and customer data across physical and online stores to create a seamless shopping experience. 

  • Hospitality and restaurants - connect bookings, orders, and payments across in-person, online, and mobile channels. 

  • Subscription and membership services - manage recurring payments and customer information on one system. 

Unified commerce isn’t just for large retailers, it helps businesses of all sizes streamline operations. Here’s who can benefit:

  • Retailers - sync inventory, payments, and customer data across physical and online stores to create a seamless shopping experience. 

  • Hospitality and restaurants - connect bookings, orders, and payments across in-person, online, and mobile channels. 

  • Subscription and membership services - manage recurring payments and customer information on one system. 

Unified commerce benefits

We've explored some of the differences between omnichannel and unified commerce. Now, let’s get into the benefits of unified commerce for your business.

Track and connect all customer interactions

The customer journey is no longer just A-Z. Instead, it could be A-G-P-Y. They might research a product online, visit your physical store, click a social media ad, open one of your emails, or all of the above and more.

Unified commerce lets you track every potential customer's interaction with your brand through a single platform. That allows you to engage and nurture them as effectively as possible. How? By delivering messaging targeted to the specific stage of their journey (think about cart abandonment emails or loyalty programs).

It also gives you information about what's working so you can make improvements across all stages of the customer journey.

Create personalised experiences

Mckinsey data shows that 71% of consumers expect businesses to offer personalised interactions. And 76% feel frustrated when they don't get them.

A unified commerce platform can help. As stated above, it gives you a complete view of a customer's interactions with your brand. That allows you to tailor their shopping experience and entice them to buy with bespoke product recommendations or personalised offers.

It will also help you improve your marketing efforts by providing customer data about their behaviour. That can help you send them the right messages at the right time.

Connect all your payments (and refunds)

Unifying your payments on one platform is vital if you're working across multiple sales channels. Why? Because it will give you much more agility to add new channels as needed.

Do you get frustrated dealing with multiple systems that don't all connect seamlessly (or communicate with each other)? Using unified commerce, you can choose software that meets your needs and instantly clicks into place in your tech stack.

Centralising your payments will also help you manage all transactions from a single platform and simplify your financial processes. As well as having all your payment data in one place, you can make reconciliation, reporting, and refunds much simpler and quicker – whether a customer paid at a point of sale, online, via a payment link, or even with a QR code.

Increase efficiency with real-time data

Getting the information you need across multiple channels and systems can be challenging. It takes expertise, time, and manual work. With unified commerce, that changes. By connecting everything on one platform, you get a single, comprehensive view of all your business operations and data.

Having one view of everything allows you to streamline your management systems, such as inventory management, customer experience, and order fulfilment.

It's also critical to show customers the correct information. And if you don't? Well, there's no better way to lose sales (or a customer's trust) than being unable to deliver a product they already purchased. Or showing them different prices across multiple touchpoints.

We've explored some of the differences between omnichannel and unified commerce. Now, let’s get into the benefits of unified commerce for your business.

Track and connect all customer interactions

The customer journey is no longer just A-Z. Instead, it could be A-G-P-Y. They might research a product online, visit your physical store, click a social media ad, open one of your emails, or all of the above and more.

Unified commerce lets you track every potential customer's interaction with your brand through a single platform. That allows you to engage and nurture them as effectively as possible. How? By delivering messaging targeted to the specific stage of their journey (think about cart abandonment emails or loyalty programs).

It also gives you information about what's working so you can make improvements across all stages of the customer journey.

Create personalised experiences

Mckinsey data shows that 71% of consumers expect businesses to offer personalised interactions. And 76% feel frustrated when they don't get them.

A unified commerce platform can help. As stated above, it gives you a complete view of a customer's interactions with your brand. That allows you to tailor their shopping experience and entice them to buy with bespoke product recommendations or personalised offers.

It will also help you improve your marketing efforts by providing customer data about their behaviour. That can help you send them the right messages at the right time.

Connect all your payments (and refunds)

Unifying your payments on one platform is vital if you're working across multiple sales channels. Why? Because it will give you much more agility to add new channels as needed.

Do you get frustrated dealing with multiple systems that don't all connect seamlessly (or communicate with each other)? Using unified commerce, you can choose software that meets your needs and instantly clicks into place in your tech stack.

Centralising your payments will also help you manage all transactions from a single platform and simplify your financial processes. As well as having all your payment data in one place, you can make reconciliation, reporting, and refunds much simpler and quicker – whether a customer paid at a point of sale, online, via a payment link, or even with a QR code.

Increase efficiency with real-time data

Getting the information you need across multiple channels and systems can be challenging. It takes expertise, time, and manual work. With unified commerce, that changes. By connecting everything on one platform, you get a single, comprehensive view of all your business operations and data.

Having one view of everything allows you to streamline your management systems, such as inventory management, customer experience, and order fulfilment.

It's also critical to show customers the correct information. And if you don't? Well, there's no better way to lose sales (or a customer's trust) than being unable to deliver a product they already purchased. Or showing them different prices across multiple touchpoints.

We've explored some of the differences between omnichannel and unified commerce. Now, let’s get into the benefits of unified commerce for your business.

Track and connect all customer interactions

The customer journey is no longer just A-Z. Instead, it could be A-G-P-Y. They might research a product online, visit your physical store, click a social media ad, open one of your emails, or all of the above and more.

Unified commerce lets you track every potential customer's interaction with your brand through a single platform. That allows you to engage and nurture them as effectively as possible. How? By delivering messaging targeted to the specific stage of their journey (think about cart abandonment emails or loyalty programs).

It also gives you information about what's working so you can make improvements across all stages of the customer journey.

Create personalised experiences

Mckinsey data shows that 71% of consumers expect businesses to offer personalised interactions. And 76% feel frustrated when they don't get them.

A unified commerce platform can help. As stated above, it gives you a complete view of a customer's interactions with your brand. That allows you to tailor their shopping experience and entice them to buy with bespoke product recommendations or personalised offers.

It will also help you improve your marketing efforts by providing customer data about their behaviour. That can help you send them the right messages at the right time.

Connect all your payments (and refunds)

Unifying your payments on one platform is vital if you're working across multiple sales channels. Why? Because it will give you much more agility to add new channels as needed.

Do you get frustrated dealing with multiple systems that don't all connect seamlessly (or communicate with each other)? Using unified commerce, you can choose software that meets your needs and instantly clicks into place in your tech stack.

Centralising your payments will also help you manage all transactions from a single platform and simplify your financial processes. As well as having all your payment data in one place, you can make reconciliation, reporting, and refunds much simpler and quicker – whether a customer paid at a point of sale, online, via a payment link, or even with a QR code.

Increase efficiency with real-time data

Getting the information you need across multiple channels and systems can be challenging. It takes expertise, time, and manual work. With unified commerce, that changes. By connecting everything on one platform, you get a single, comprehensive view of all your business operations and data.

Having one view of everything allows you to streamline your management systems, such as inventory management, customer experience, and order fulfilment.

It's also critical to show customers the correct information. And if you don't? Well, there's no better way to lose sales (or a customer's trust) than being unable to deliver a product they already purchased. Or showing them different prices across multiple touchpoints.

We've explored some of the differences between omnichannel and unified commerce. Now, let’s get into the benefits of unified commerce for your business.

Track and connect all customer interactions

The customer journey is no longer just A-Z. Instead, it could be A-G-P-Y. They might research a product online, visit your physical store, click a social media ad, open one of your emails, or all of the above and more.

Unified commerce lets you track every potential customer's interaction with your brand through a single platform. That allows you to engage and nurture them as effectively as possible. How? By delivering messaging targeted to the specific stage of their journey (think about cart abandonment emails or loyalty programs).

It also gives you information about what's working so you can make improvements across all stages of the customer journey.

Create personalised experiences

Mckinsey data shows that 71% of consumers expect businesses to offer personalised interactions. And 76% feel frustrated when they don't get them.

A unified commerce platform can help. As stated above, it gives you a complete view of a customer's interactions with your brand. That allows you to tailor their shopping experience and entice them to buy with bespoke product recommendations or personalised offers.

It will also help you improve your marketing efforts by providing customer data about their behaviour. That can help you send them the right messages at the right time.

Connect all your payments (and refunds)

Unifying your payments on one platform is vital if you're working across multiple sales channels. Why? Because it will give you much more agility to add new channels as needed.

Do you get frustrated dealing with multiple systems that don't all connect seamlessly (or communicate with each other)? Using unified commerce, you can choose software that meets your needs and instantly clicks into place in your tech stack.

Centralising your payments will also help you manage all transactions from a single platform and simplify your financial processes. As well as having all your payment data in one place, you can make reconciliation, reporting, and refunds much simpler and quicker – whether a customer paid at a point of sale, online, via a payment link, or even with a QR code.

Increase efficiency with real-time data

Getting the information you need across multiple channels and systems can be challenging. It takes expertise, time, and manual work. With unified commerce, that changes. By connecting everything on one platform, you get a single, comprehensive view of all your business operations and data.

Having one view of everything allows you to streamline your management systems, such as inventory management, customer experience, and order fulfilment.

It's also critical to show customers the correct information. And if you don't? Well, there's no better way to lose sales (or a customer's trust) than being unable to deliver a product they already purchased. Or showing them different prices across multiple touchpoints.

How you can implement unified commerce

Unified commerce platforms are evolving rapidly, offering businesses the opportunity to streamline operations and improve customer experiences. A practical starting point is to partner with a PSP that consolidates all payment processes through a centralised platform. This approach allows you to manage in-person, app, and online sales channels seamlessly, providing a comprehensive understanding of customer behaviours, improving operational efficiency, and delivering great customer experiences.

Mollie has collaborated with various businesses to implement unified commerce solutions tailored to their unique needs. Here’s some examples:

plnktn

plnktn, a subscription-based service specialising in skincare, needed a payment solution that could scale their operations across Europe. By partnering with Mollie, plan successfully unified payments across their online and subscription channels. Mollie’s seamless integration helped streamline their payment process, leading to reduced operational overhead, greater flexibility, and an improved customer experience. With the ability to offer multiple payment methods and manage recurring payments effortlessly, plnktn saw an increase in subscription renewals and a broader reach across Europe.

AYBL

AYBL, a UK-based fitness apparel brand, was experiencing rapid growth and needed a payment solution that could scale alongside them. By partnering with Mollie, AYBL was able to seamlessly integrate payments across their ecommerce store and mobile app. Mollie’s platform enabled them to offer a range of local payment methods, providing a frictionless checkout experience for customers across Europe. This unified solution helped AYBL reduce cart abandonment, improve conversion rates, and optimise their operations to support continued growth.

BBQ Experience Center

BBQ Experience Center, a specialist retailer in high-end barbecues and outdoor cooking equipment, was facing challenges with disconnected payment systems across their online and in-store channels. By integrating Mollie’s unified commerce solution, they were able to consolidate their payment processes into one seamless platform. This integration allowed BBQ Experience Center to offer customers a smooth, consistent payment experience both in-store and online. The unified solution improved their operational efficiency, enabling faster checkout and better tracking of sales across multiple touchpoints, which ultimately improved customer experience and business performance.

Why use Mollie for unified commerce?

At Mollie, we make it easy to unify your online and in-person payments with a seamless, scalable solution. Whether you’re accepting payments at checkout, through your online store, or even across multiple sales channels, our payment provider platform ensures a consistent, frictionless experience for both you and your customers. With POS integration, flexible APIs, and support for leading local and global payment methods, you can streamline operations, sync transactions in real time, and gain deeper insights into your business - all with transparent pricing and no hidden fees. 

Unified commerce platforms are evolving rapidly, offering businesses the opportunity to streamline operations and improve customer experiences. A practical starting point is to partner with a PSP that consolidates all payment processes through a centralised platform. This approach allows you to manage in-person, app, and online sales channels seamlessly, providing a comprehensive understanding of customer behaviours, improving operational efficiency, and delivering great customer experiences.

Mollie has collaborated with various businesses to implement unified commerce solutions tailored to their unique needs. Here’s some examples:

plnktn

plnktn, a subscription-based service specialising in skincare, needed a payment solution that could scale their operations across Europe. By partnering with Mollie, plan successfully unified payments across their online and subscription channels. Mollie’s seamless integration helped streamline their payment process, leading to reduced operational overhead, greater flexibility, and an improved customer experience. With the ability to offer multiple payment methods and manage recurring payments effortlessly, plnktn saw an increase in subscription renewals and a broader reach across Europe.

AYBL

AYBL, a UK-based fitness apparel brand, was experiencing rapid growth and needed a payment solution that could scale alongside them. By partnering with Mollie, AYBL was able to seamlessly integrate payments across their ecommerce store and mobile app. Mollie’s platform enabled them to offer a range of local payment methods, providing a frictionless checkout experience for customers across Europe. This unified solution helped AYBL reduce cart abandonment, improve conversion rates, and optimise their operations to support continued growth.

BBQ Experience Center

BBQ Experience Center, a specialist retailer in high-end barbecues and outdoor cooking equipment, was facing challenges with disconnected payment systems across their online and in-store channels. By integrating Mollie’s unified commerce solution, they were able to consolidate their payment processes into one seamless platform. This integration allowed BBQ Experience Center to offer customers a smooth, consistent payment experience both in-store and online. The unified solution improved their operational efficiency, enabling faster checkout and better tracking of sales across multiple touchpoints, which ultimately improved customer experience and business performance.

Why use Mollie for unified commerce?

At Mollie, we make it easy to unify your online and in-person payments with a seamless, scalable solution. Whether you’re accepting payments at checkout, through your online store, or even across multiple sales channels, our payment provider platform ensures a consistent, frictionless experience for both you and your customers. With POS integration, flexible APIs, and support for leading local and global payment methods, you can streamline operations, sync transactions in real time, and gain deeper insights into your business - all with transparent pricing and no hidden fees. 

Unified commerce platforms are evolving rapidly, offering businesses the opportunity to streamline operations and improve customer experiences. A practical starting point is to partner with a PSP that consolidates all payment processes through a centralised platform. This approach allows you to manage in-person, app, and online sales channels seamlessly, providing a comprehensive understanding of customer behaviours, improving operational efficiency, and delivering great customer experiences.

Mollie has collaborated with various businesses to implement unified commerce solutions tailored to their unique needs. Here’s some examples:

plnktn

plnktn, a subscription-based service specialising in skincare, needed a payment solution that could scale their operations across Europe. By partnering with Mollie, plan successfully unified payments across their online and subscription channels. Mollie’s seamless integration helped streamline their payment process, leading to reduced operational overhead, greater flexibility, and an improved customer experience. With the ability to offer multiple payment methods and manage recurring payments effortlessly, plnktn saw an increase in subscription renewals and a broader reach across Europe.

AYBL

AYBL, a UK-based fitness apparel brand, was experiencing rapid growth and needed a payment solution that could scale alongside them. By partnering with Mollie, AYBL was able to seamlessly integrate payments across their ecommerce store and mobile app. Mollie’s platform enabled them to offer a range of local payment methods, providing a frictionless checkout experience for customers across Europe. This unified solution helped AYBL reduce cart abandonment, improve conversion rates, and optimise their operations to support continued growth.

BBQ Experience Center

BBQ Experience Center, a specialist retailer in high-end barbecues and outdoor cooking equipment, was facing challenges with disconnected payment systems across their online and in-store channels. By integrating Mollie’s unified commerce solution, they were able to consolidate their payment processes into one seamless platform. This integration allowed BBQ Experience Center to offer customers a smooth, consistent payment experience both in-store and online. The unified solution improved their operational efficiency, enabling faster checkout and better tracking of sales across multiple touchpoints, which ultimately improved customer experience and business performance.

Why use Mollie for unified commerce?

At Mollie, we make it easy to unify your online and in-person payments with a seamless, scalable solution. Whether you’re accepting payments at checkout, through your online store, or even across multiple sales channels, our payment provider platform ensures a consistent, frictionless experience for both you and your customers. With POS integration, flexible APIs, and support for leading local and global payment methods, you can streamline operations, sync transactions in real time, and gain deeper insights into your business - all with transparent pricing and no hidden fees. 

Unified commerce platforms are evolving rapidly, offering businesses the opportunity to streamline operations and improve customer experiences. A practical starting point is to partner with a PSP that consolidates all payment processes through a centralised platform. This approach allows you to manage in-person, app, and online sales channels seamlessly, providing a comprehensive understanding of customer behaviours, improving operational efficiency, and delivering great customer experiences.

Mollie has collaborated with various businesses to implement unified commerce solutions tailored to their unique needs. Here’s some examples:

plnktn

plnktn, a subscription-based service specialising in skincare, needed a payment solution that could scale their operations across Europe. By partnering with Mollie, plan successfully unified payments across their online and subscription channels. Mollie’s seamless integration helped streamline their payment process, leading to reduced operational overhead, greater flexibility, and an improved customer experience. With the ability to offer multiple payment methods and manage recurring payments effortlessly, plnktn saw an increase in subscription renewals and a broader reach across Europe.

AYBL

AYBL, a UK-based fitness apparel brand, was experiencing rapid growth and needed a payment solution that could scale alongside them. By partnering with Mollie, AYBL was able to seamlessly integrate payments across their ecommerce store and mobile app. Mollie’s platform enabled them to offer a range of local payment methods, providing a frictionless checkout experience for customers across Europe. This unified solution helped AYBL reduce cart abandonment, improve conversion rates, and optimise their operations to support continued growth.

BBQ Experience Center

BBQ Experience Center, a specialist retailer in high-end barbecues and outdoor cooking equipment, was facing challenges with disconnected payment systems across their online and in-store channels. By integrating Mollie’s unified commerce solution, they were able to consolidate their payment processes into one seamless platform. This integration allowed BBQ Experience Center to offer customers a smooth, consistent payment experience both in-store and online. The unified solution improved their operational efficiency, enabling faster checkout and better tracking of sales across multiple touchpoints, which ultimately improved customer experience and business performance.

Why use Mollie for unified commerce?

At Mollie, we make it easy to unify your online and in-person payments with a seamless, scalable solution. Whether you’re accepting payments at checkout, through your online store, or even across multiple sales channels, our payment provider platform ensures a consistent, frictionless experience for both you and your customers. With POS integration, flexible APIs, and support for leading local and global payment methods, you can streamline operations, sync transactions in real time, and gain deeper insights into your business - all with transparent pricing and no hidden fees. 

The importance of unified commerce

Though still a relatively new approach, a unified commerce strategy can help you deliver the best customer experience possible and streamline your business. Before doing so, it's worth assessing your business's needs and which tech you use can integrate with other systems.

Want to get started creating a unified commerce solution? At Mollie, we can help you consolidate all your payment data and systems through one centralised platform. That helps you deliver remarkable customer experiences, increase sales, and streamline your business.

Find out more about payments with Mollie.


Though still a relatively new approach, a unified commerce strategy can help you deliver the best customer experience possible and streamline your business. Before doing so, it's worth assessing your business's needs and which tech you use can integrate with other systems.

Want to get started creating a unified commerce solution? At Mollie, we can help you consolidate all your payment data and systems through one centralised platform. That helps you deliver remarkable customer experiences, increase sales, and streamline your business.

Find out more about payments with Mollie.


Though still a relatively new approach, a unified commerce strategy can help you deliver the best customer experience possible and streamline your business. Before doing so, it's worth assessing your business's needs and which tech you use can integrate with other systems.

Want to get started creating a unified commerce solution? At Mollie, we can help you consolidate all your payment data and systems through one centralised platform. That helps you deliver remarkable customer experiences, increase sales, and streamline your business.

Find out more about payments with Mollie.


Though still a relatively new approach, a unified commerce strategy can help you deliver the best customer experience possible and streamline your business. Before doing so, it's worth assessing your business's needs and which tech you use can integrate with other systems.

Want to get started creating a unified commerce solution? At Mollie, we can help you consolidate all your payment data and systems through one centralised platform. That helps you deliver remarkable customer experiences, increase sales, and streamline your business.

Find out more about payments with Mollie.


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Table of contents

Table of contents

Table of contents

Table of contents

MollieGrowthWhat is unified commerce? A guide for businesses
MollieGrowthWhat is unified commerce? A guide for businesses
MollieGrowthWhat is unified commerce? A guide for businesses