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How a 160-year-old heritage brand boosted conversion by 50%
How a 160-year-old heritage brand boosted conversion by 50%
How a 160-year-old heritage brand boosted conversion by 50%
By creating a seamless, premium payment experience with Mollie, French outerwear brand Pyrenex transformed its ecommerce platform into a powerful engine for growth.
By creating a seamless, premium payment experience with Mollie, French outerwear brand Pyrenex transformed its ecommerce platform into a powerful engine for growth.
E-commerce
E-commerce
E-commerce
Partner:Bureau
Partner:Bureau
Partner:Bureau
+4%
+4%
+4%
Cart conversion rate
×1.5
×1.5
×1.5
Overall conversion rate
“Mollie has clearly contributed to our improvements”
Benjamin Wu Tiu Yen, Digital Marketing & E-commerce Manager at Pyrenex.
About Pyrenex
For Pyrenex, every stitch tells a story. Founded in 1859 in the French Pyrenees, the brand built its reputation by transforming natural down into high-end outerwear and bedding – a legacy of craftsmanship passed through generations. But as the world moved online, Pyrenex needed a digital experience that matched the premium quality of its products.
To make it happen, they partnered with leading Shopify agency Axome to design a new flagship digital store, choosing Mollie to power their payments. Together, they reimagined the entire customer journey, creating a seamless shopping experience that didn’t just look premium, but performed like it too.
“The goal wasn’t to reinvent ecommerce,” says Benjamin Wu Tiu Yen, Pyrenex’s Digital Director. “We knew we needed to build a platform that matched our premium brand.”
About Pyrenex
For Pyrenex, every stitch tells a story. Founded in 1859 in the French Pyrenees, the brand built its reputation by transforming natural down into high-end outerwear and bedding – a legacy of craftsmanship passed through generations. But as the world moved online, Pyrenex needed a digital experience that matched the premium quality of its products.
To make it happen, they partnered with leading Shopify agency Axome to design a new flagship digital store, choosing Mollie to power their payments. Together, they reimagined the entire customer journey, creating a seamless shopping experience that didn’t just look premium, but performed like it too.
“The goal wasn’t to reinvent ecommerce,” says Benjamin Wu Tiu Yen, Pyrenex’s Digital Director. “We knew we needed to build a platform that matched our premium brand.”
About Pyrenex
For Pyrenex, every stitch tells a story. Founded in 1859 in the French Pyrenees, the brand built its reputation by transforming natural down into high-end outerwear and bedding – a legacy of craftsmanship passed through generations. But as the world moved online, Pyrenex needed a digital experience that matched the premium quality of its products.
To make it happen, they partnered with leading Shopify agency Axome to design a new flagship digital store, choosing Mollie to power their payments. Together, they reimagined the entire customer journey, creating a seamless shopping experience that didn’t just look premium, but performed like it too.
“The goal wasn’t to reinvent ecommerce,” says Benjamin Wu Tiu Yen, Pyrenex’s Digital Director. “We knew we needed to build a platform that matched our premium brand.”
"It particularly stimulating because Pyrenex is a historic brand with a strong identity. We worked hand in hand with their teams to design a tailor-made solution"
Laura Layes, Head of Partnerships & Communications at Axome
The challenge
While the Pyrenex name stood for luxury, its online store hadn’t kept pace. The checkout process, in particular, felt disconnected from the brand’s elevated feel.
“The payment process opened in a separate pop-up,” explains Benjamin. “It was an experience worthy of the 2000s – a real step back in time.”
This clunky, multi-step checkout created friction, lacked the modern payment methods customers wanted, and harmed the brand experience at the most critical moment – leading to abandoned carts and lost revenue.
The brief was clear: make payments feel native, modern, seamless.
The challenge
While the Pyrenex name stood for luxury, its online store hadn’t kept pace. The checkout process, in particular, felt disconnected from the brand’s elevated feel.
“The payment process opened in a separate pop-up,” explains Benjamin. “It was an experience worthy of the 2000s – a real step back in time.”
This clunky, multi-step checkout created friction, lacked the modern payment methods customers wanted, and harmed the brand experience at the most critical moment – leading to abandoned carts and lost revenue.
The brief was clear: make payments feel native, modern, seamless.
The challenge
While the Pyrenex name stood for luxury, its online store hadn’t kept pace. The checkout process, in particular, felt disconnected from the brand’s elevated feel.
“The payment process opened in a separate pop-up,” explains Benjamin. “It was an experience worthy of the 2000s – a real step back in time.”
This clunky, multi-step checkout created friction, lacked the modern payment methods customers wanted, and harmed the brand experience at the most critical moment – leading to abandoned carts and lost revenue.
The brief was clear: make payments feel native, modern, seamless.
The solution
With Mollie, the payment experience was completely reinvented. The new checkout is fully embedded on-site – no pop-ups, no redirects.
The solution was strategically tailored to Pyrenex’s customer base. “With 70% of our traffic coming from Apple devices, having Apple Pay integrated was a huge advantage,” Benjamin says.
Crucially, Mollie helped Pyrenex to cater to customers in key international markets. “In countries like Germany and the Netherlands, local payment methods represent half of all our orders,” Benjamin explains. “So offering options like Klarna and iDEAL through Mollie wasn’t just a nice-to-have; it was essential for our international growth.”
The integration, handled via Mollie’s official Shopify plugin, was fast and required no development work from the Pyrenex team.
The solution
With Mollie, the payment experience was completely reinvented. The new checkout is fully embedded on-site – no pop-ups, no redirects.
The solution was strategically tailored to Pyrenex’s customer base. “With 70% of our traffic coming from Apple devices, having Apple Pay integrated was a huge advantage,” Benjamin says.
Crucially, Mollie helped Pyrenex to cater to customers in key international markets. “In countries like Germany and the Netherlands, local payment methods represent half of all our orders,” Benjamin explains. “So offering options like Klarna and iDEAL through Mollie wasn’t just a nice-to-have; it was essential for our international growth.”
The integration, handled via Mollie’s official Shopify plugin, was fast and required no development work from the Pyrenex team.
The solution
With Mollie, the payment experience was completely reinvented. The new checkout is fully embedded on-site – no pop-ups, no redirects.
The solution was strategically tailored to Pyrenex’s customer base. “With 70% of our traffic coming from Apple devices, having Apple Pay integrated was a huge advantage,” Benjamin says.
Crucially, Mollie helped Pyrenex to cater to customers in key international markets. “In countries like Germany and the Netherlands, local payment methods represent half of all our orders,” Benjamin explains. “So offering options like Klarna and iDEAL through Mollie wasn’t just a nice-to-have; it was essential for our international growth.”
The integration, handled via Mollie’s official Shopify plugin, was fast and required no development work from the Pyrenex team.
The results: 50% conversion lift, peak-season confidence
The impact of a smoother payment experience was immediate and dramatic.
Overall conversion rate increased by 50% – rising from 0.6% to 0.9% just a few weeks after launch.
Apple Pay adoption was instant, quickly accounting for 9% of all transactions.
The stability of the new system was proven during the most critical time of year.
“We went live right before the holiday season,” Benjamin says. “To handle the peak volumes of Black Friday and Christmas with total confidence in our payment system was something special. That peace of mind is priceless.”
The success of the transformation has been so notable that Pyrenex is now regularly cited as a best-in-class example in Shopify webinars – powerful third-party validation of their new digital experience.
The results: 50% conversion lift, peak-season confidence
The impact of a smoother payment experience was immediate and dramatic.
Overall conversion rate increased by 50% – rising from 0.6% to 0.9% just a few weeks after launch.
Apple Pay adoption was instant, quickly accounting for 9% of all transactions.
The stability of the new system was proven during the most critical time of year.
“We went live right before the holiday season,” Benjamin says. “To handle the peak volumes of Black Friday and Christmas with total confidence in our payment system was something special. That peace of mind is priceless.”
The success of the transformation has been so notable that Pyrenex is now regularly cited as a best-in-class example in Shopify webinars – powerful third-party validation of their new digital experience.
The results: 50% conversion lift, peak-season confidence
The impact of a smoother payment experience was immediate and dramatic.
Overall conversion rate increased by 50% – rising from 0.6% to 0.9% just a few weeks after launch.
Apple Pay adoption was instant, quickly accounting for 9% of all transactions.
The stability of the new system was proven during the most critical time of year.
“We went live right before the holiday season,” Benjamin says. “To handle the peak volumes of Black Friday and Christmas with total confidence in our payment system was something special. That peace of mind is priceless.”
The success of the transformation has been so notable that Pyrenex is now regularly cited as a best-in-class example in Shopify webinars – powerful third-party validation of their new digital experience.
What’s next: one experience, everywhere
With a new foundation in place, Pyrenex is now focused on future growth, including unifying its online and offline stores for a true omnichannel experience and expanding into new markets outside of Europe.
Mollie is ready to support that growth with features like multi-currency support, subscriptions, and real-time reporting – everything a brand needs to scale with confidence.
From a 160-year-old heritage brand to a leader in digital luxury, Pyrenex has proven that when tradition meets innovation, growth follows. With Mollie powering its payments, it now delivers quality and performance – right through to the final click.
Looking to power up your checkout experience? Discover online payments with Mollie.
What’s next: one experience, everywhere
With a new foundation in place, Pyrenex is now focused on future growth, including unifying its online and offline stores for a true omnichannel experience and expanding into new markets outside of Europe.
Mollie is ready to support that growth with features like multi-currency support, subscriptions, and real-time reporting – everything a brand needs to scale with confidence.
From a 160-year-old heritage brand to a leader in digital luxury, Pyrenex has proven that when tradition meets innovation, growth follows. With Mollie powering its payments, it now delivers quality and performance – right through to the final click.
Looking to power up your checkout experience? Discover online payments with Mollie.
What’s next: one experience, everywhere
With a new foundation in place, Pyrenex is now focused on future growth, including unifying its online and offline stores for a true omnichannel experience and expanding into new markets outside of Europe.
Mollie is ready to support that growth with features like multi-currency support, subscriptions, and real-time reporting – everything a brand needs to scale with confidence.
From a 160-year-old heritage brand to a leader in digital luxury, Pyrenex has proven that when tradition meets innovation, growth follows. With Mollie powering its payments, it now delivers quality and performance – right through to the final click.
Looking to power up your checkout experience? Discover online payments with Mollie.
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Mis geen enkele update. Ontvang productupdates, nieuws en succesverhalen van andere Mollie-klanten rechtstreeks in je mailbox.
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Mis geen enkele update. Ontvang productupdates, nieuws en succesverhalen van andere Mollie-klanten rechtstreeks in je mailbox.
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